Generic conversion experiences aren’t just boring they’re also ineffective.
It’s no secret that forms aren’t exactly exciting - and (let’s face it) neither is the process of filling them out. There’s typically a CTA button or a generic-looking form asking for the visitor’s name, email address, phone number, and maybe a handful of other details. The conversion process on many websites is the same. Since the release of Open AI's large language models (LLMS) like GPT-3 and GPT-3.5 which made access to AI integrations easier than ever before, the scales are beginning to tip. While up until recently, more structured and controlled rule-based chatbot "rules" the lead generation space. Such bots use a conversational approach to marketing, gathering client information, and sharing business or product information as part of a natural conversational flow. What is a Lead Generation Chatbot?Ī lead generation chatbot is a bot ( AI bot or rule-based bot) that is designed to identify potential customers, collect their contact information and even spark their interest in products or services offered by the business. That’s why, today, we'll talk about the potential of conversational marketing and rule-based and AI chatbot lead generation strategies, why they have a potential to perform better, and we will even build a sample lead generation chatbot right here on the spot!īut first things first. The new-age Sorcerer's Stone, if you will. Yet, this strategy remains nothing more than a legend. As marketers, small business owners, or entrepreneurs, our professional lives are defined by the constant search for the ultimate lead generation strategy.
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